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Article
Publication date: 4 August 2014

Prajita Chowdhury and Mercy S Samuel

The purpose of this paper is to study the usefulness of neural network to explain the gap between behavior intention and actual behavior in the consumption of green products. The…

2436

Abstract

Purpose

The purpose of this paper is to study the usefulness of neural network to explain the gap between behavior intention and actual behavior in the consumption of green products. The paper draws the base from theory of planned behavior (TPB) and social dilemma theory.

Design/methodology/approach

Artificial neural networks were used to analyze the data. A survey instrument was developed to understand the behavior pattern of customers while purchasing energy-efficient products. The outputs and input variables were identified and the input variables were divided into binary and discreet inputs.

Findings

The research attempts to identify the factors that drive as well as avoid green consumerism. It also details the measures that can be adapted to address the social dilemma of green consumerism. In general the paper identifies with the literature in eliciting that environmental consciousness does not drive green consumerism.

Research limitations/implications

The results of the study have important implications for practitioners as well as researchers. It is observed that neural network also provides inconclusive evidence for the intention behavior gap. This can be further explored by identifying different elements of environment consciousness and further testing.

Practical implications

Marketers need to have strategies interwoven with traditional influencers to promote their green offerings. The consumers expect a clear and measurable benefit to the green offerings that the marketers are marketing.

Originality/value

The research has its conceptual base in the TPB and social dilemma theory to understand the drivers of purchase behavior while evaluating an electronic product available in both energy efficient non-energy efficient rating scenario.

Details

Marketing Intelligence & Planning, vol. 32 no. 5
Type: Research Article
ISSN: 0263-4503

Keywords

Content available
Article
Publication date: 4 August 2014

Ramendra Singh

152

Abstract

Details

Marketing Intelligence & Planning, vol. 32 no. 5
Type: Research Article
ISSN: 0263-4503

Article
Publication date: 15 March 2023

Mithu Bhattacharya, Thiagarajan Ramakrishnan and Samuel Fosso Wamba

The purpose of this paper is to examine the factors that influence enterprise resource planning (ERP) effectiveness within the context of emergency service organizations. Drawing…

1030

Abstract

Purpose

The purpose of this paper is to examine the factors that influence enterprise resource planning (ERP) effectiveness within the context of emergency service organizations. Drawing on information systems (IS) effectiveness, ERP implementation and job satisfaction literature, the authors posit that user involvement, top management involvement and training satisfaction are the antecedents to perceived job satisfaction, and perceived job satisfaction leads to ERP effectiveness in emergency service organizations.

Design/methodology/approach

Survey methodology is used for collecting data for this research, and the PLS-SEM technique is used for analysis.

Findings

Results indicate users will be more satisfied with their training if their inputs are taken into account during their training and the top management is actively involved during the training process. Further, if the users perceive that they are adequately trained, they will be more satisfied with their jobs in using ERP, which will also lead to more effective ERP usage in emergency service operations.

Research limitations/implications

The focus of this study is on a single emergency service organization and thus may not be generalizable to other sectors. The authors extend ERP research to the context of emergency service organizations and thus add to the literature on ERP and emergency services. They conceptualize perceived job satisfaction to integrate roles, teamwork, supervisor and their perception regarding their potential to grow in the organization.

Practical implications

The managerial contribution of this research is to identify the motivational aspects and provide practical insights into the effective use of ERP systems for emergency service organizations. From a managerial perspective, the study provides a framework for both IS and emergency service providers/executives to understand and evaluate the factors that help them use ERP effectively in their firms.

Originality/value

This study extends the knowledge of ERP systems. While most of the ERP research focuses on implementation, the authors’ focus is on the effective use of ERP in emergency service organizations. They focus on identifying key factors that are important to using ERP effectively, specifically in emergency service organizations.

Details

Business Process Management Journal, vol. 29 no. 3
Type: Research Article
ISSN: 1463-7154

Keywords

Book part
Publication date: 20 March 2001

Abstract

Details

Edwin Seligman's Lectures on Public Finance, 1927/1928
Type: Book
ISBN: 978-1-84950-073-9

Abstract

Details

Further Documents from F. Taylor Ostrander
Type: Book
ISBN: 978-0-76231-354-9

Article
Publication date: 4 March 2021

Samuel Dawa, Rebecca Namatovu, Fiona Mulira, Sarah Kyejjusa, Mercy Arinaitwe and Alice Arinaitwe

Focusing on female entrepreneurs operating in a resource-scarce environment, this study aims to draw from the resource-based view to examine the relationship between…

Abstract

Purpose

Focusing on female entrepreneurs operating in a resource-scarce environment, this study aims to draw from the resource-based view to examine the relationship between entrepreneurial competences and firm growth.

Design/methodology/approach

This study used a cross-sectional research design. Data was collected from 232 women entrepreneurs operating in Kampala’s two biggest markets. The data were analyzed to test the mediation effect of absorptive capacity on the relationship between entrepreneurial competences and firm growth; a Sobel test and bootstrap estimation were analytical approaches that were used.

Findings

This paper argues that for female entrepreneurs, the venture growth process is not simply dependent on inimitable resources such as competences, as these are first not readily available to female entrepreneurs and second, only provide a temporary competitive advantage. Rather, venture growth also involves the ability to continuously identify and exploit knowledge resources through an absorptive capacity that may be limited by the sociocultural context within which the female entrepreneur operates in sub-Saharan Africa.

Originality/value

The novelty of this research resides in support for the mediating role of the ability to recognize the value of new information, assimilate it and apply it to commercial ends. This study shows that female entrepreneurs use externally generated knowledge as a mechanism to grow their firms and this is impacted by the sociocultural context within which they operate. The study further improves the understanding of the resource-based view by suggesting that a black box exists in the relationship between resources and performance. It is shown that the possession of one resource facilitates the acquisition of other resources and proposes that the role of resources continuously unfolds as a firm develops.

Details

International Journal of Gender and Entrepreneurship, vol. 13 no. 1
Type: Research Article
ISSN: 1756-6266

Keywords

Book part
Publication date: 21 July 2011

Jon S.T. Quah

During a press conference at the Imperial Hotel in Delhi on 13 March 2001, the Internet news site, Tehelka.com, showed secret video footage of senior politicians, bureaucrats, and…

Abstract

During a press conference at the Imperial Hotel in Delhi on 13 March 2001, the Internet news site, Tehelka.com, showed secret video footage of senior politicians, bureaucrats, and army officers accepting money in a fake defense deal. Two journalists from Tehelka, Anirudha Bahal and Mathew Samuel, posed as arms dealers from a fictitious arms company called West End International to sell nonexistent handheld thermal cameras to senior officials of the Ministry of Defense (MOD) in India. Bahal and Samuel paid bribes to politicians, civil servants, and army officers to procure government contracts. The journalists used three hidden cameras to videotape the corrupt politicians and officials accepting the bribes, with the most dramatic video clip showing the Bharatiya Janata Party (BJP) President, Bangaru Laxman, accepting a wad of currency notes from them. Laxman later claimed that he was not guilty of wrongdoing for accepting Rs. 100,000 (US$2,170) as a donation for the BJP. Describing the episode as “concocted,” he added that he had given the donation to the BJP's treasurer (BBC News, 2001a).

Details

Curbing Corruption in Asian Countries: An Impossible Dream?
Type: Book
ISBN: 978-0-85724-819-0

Abstract

Details

Women and the Abuse of Power
Type: Book
ISBN: 978-1-80043-335-9

Book part
Publication date: 22 August 2006

Abstract

Details

Documents from and on Economic Thought
Type: Book
ISBN: 978-1-84950-450-8

Content available
Book part
Publication date: 3 September 2019

Jeffrey Berman

Abstract

Details

Mad Muse: The Mental Illness Memoir in a Writer's Life and Work
Type: Book
ISBN: 978-1-78973-810-0

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